Rhonda Williams - Buzzberg

Date	Ticker	Direction	Thesis	Source
Feb 11, 2026	PEP	WATCH	"That performance led to Apple Music, replacing Pepsi as the halftime show sponsor..." The loss of the single most valuable advertising slot in US media suggests a potential pivot in marketing strategy or a tightening of ad spend for the beverage giant. It symbolizes the broader market rotation where "Growth Tech" outbids "Consumer Staples" for mindshare. WATCH (Monitor for potential loss of brand relevance among younger demographics). Pepsi may simply be reallocating capital to more efficient digital channels (bullish efficiency).	Bloomberg Markets How the Super Bowl Halftime Show Is Made...
Feb 11, 2026	AAPL	LONG	"That performance led to Apple Music, replacing Pepsi as the halftime show sponsor, reportedly paying $50 million for the rights." Apple is aggressively deploying its cash pile to secure premier cultural real estate, displacing legacy consumer incumbents (Pepsi). This move is not just branding; it is a strategic customer acquisition cost (CAC) play to drive "Services" revenue and lock users into the Apple ecosystem against competitors like Spotify. LONG (Bullish on Services segment growth). High marketing spend failing to convert to net-new subscribers; saturation in the music streaming market.	Bloomberg Markets How the Super Bowl Halftime Show Is Made...